Our Story

Devious did not start as a brand. It started as a feeling.

An idea formed during late nights, quiet thoughts, and moments where ambition did not fit the mold of what was expected. Devious is about choosing a different path. Not the wrong one, but the one that feels true to you. The path that questions norms, moves with intention, and refuses to settle for what is easy.

What Devious Really Means

Beyond the dictionary definition, Devious represents strategy, creativity, and confidence. It is about thinking ahead and understanding that progress is rarely a straight line.

Being devious is not about deception. It is about adaptability. It is about finding a way forward when doors close and creating opportunity where none seems to exist. It is about trusting your vision even when the route looks unfamiliar.

From Idea to Reality

Before Devious became a brand, it was simply a group of friends. What started as an idea to create a Call of Duty clan grew into something more meaningful than the game itself. Over time, the clan faded away, but the friendships remained.

Years later, when the idea of building a brand came to life, one name kept resurfacing. Devious. It was a reminder of where everything began, the creativity, the ambition, and the bond that outlasted the original idea. Choosing the name was not about nostalgia. It was about honoring the foundation that never disappeared.

What began as a simple concept slowly became real through trial, error, and belief. This brand was built piece by piece, learning along the way, sharing the journey with friends, and turning an idea into something tangible.

The first collection reflects that beginning. One design expressed through different colors, representing growth, unity, and evolution. Not separate pieces, but one idea told in multiple ways.

Why We Create

Devious exists for those who think differently. For those who are not afraid to stand apart, take risks, and build something from the ground up. This brand is not just about clothing. It is about mindset, purpose, and believing that your path does not need to look like anyone else’s.

Join the Journey

This is only the beginning. As Devious grows, so does the story, shaped by the community that wears it, supports it, and believes in it.

Thank you for being part of the journey.

- Devious